Scala JWT: eggfight
Every Easter all Romanians engage in an age long tradition, that no one seems to know, or, indeed, care, where it came from. We pick what we believe to be the strongest egg in the basket and we smash it against another, chosen by one of our friends, along with the words "Christ is resurrected", to which the opponent answers "He is resurrected indeed". It's always difficult to pick up the strongest egg for the fight and everyone has his own method or tricks. Scala JWT Bucharest decided to add a twist on another age old tradition - intricately decorating the Easter eggs - by providing our friends and clients with a set of stickers designed to pimp the unsuspecting eggs for the big battle.
Client:
Scala JWT
Agency:
Scala JWT Bucharest
Creatives:
Mihai Cojocaru (Executive Creative Director)
virgiliu andone (Head of Art)
bogdan danailescu (Art Director)
Andreea Dragomir (Copywriter)
Country:
Romania
Other Credits:
Campaign file: No campaign file is available for this ad.
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