Pas toujours PRO :)

J'attache une opinion visiblement contre les flash-mobs exploites par les marques:

"When Improv Everywhere first hit the scene with their frozen performance in Grand Central, everyone was like “Aw, cute!” A few years later though, and the term “flash mob” brings to mind images of annoying theater geeks with too much time on their hands and giant, faceless corporations that want to exploit this to sell Axe body-spray or some shit. And if it couldn’t get any worse, now network television is getting into the act, staging an impromptu dance act to “Don’t Stop Believing”, among other songs, in an Italy’s Galleria Alberto Sordi (which looks suspiciously like the original stage for I.E.’s performance) to promote Glee overseas."